他们是谁?

朗 has been one of the UK’s best-loved attractions for over 60 years. 英国排名第一.1 Safari Park; a Main Square jam packed with fabulous attractions; and majestic 朗 House, 英国最壮观的古宅之一.

所面临的挑战

经过大规模的品牌重塑, 朗 tasked 365体育网址 with the delivery of a 响应 website to reinforce their brand image and overall customer experience. The vision was to deliver a website that was fully 响应 and mobile ready; to create an online experience that evokes 朗’s inherent mission and core values of wondrous, 真正的, 开创性的, immersive and heritage; to compliment the look and feel of their new brand identity; and ultimately to drive more online ticket purchasing and more visits to 朗.

查看网站

解决方案

Initial usability testing, audience and analytics research helped us to drive 网站的策略 and structure the website to be more intuitive and support website goals. 新的朗利特响应器 网站设计 re-enforces and delivers the ‘真正的’ 朗 experience. 365体育网址 designed and created a digital environment that showcases the best of 朗, bringing the creative to life with 真正的 and immersive imagery and video whilst ensuring the site was highly focused on driving sales. Mobile visits now account for the majority of visits. The new website had a huge impact in conversion rates driving multiple £millions in ticket sales.

朗利特完整网站图形

清洁和经典黄线

We wanted the design to look classic and be intuitive. People should feel excited about planning their trip to 朗 rather than being distracted by design flourishes in the interface. To achieve this we used earthy tones as the main colours for the interface with the addition of the 朗 brand colours as highlights. A “find it fast” information key was anchored to the side of the screen allowing the user to scroll and yet still find out all they key information they need to know before making their purchase decision. The typography was clear leaving a simple, understated design.

一下网站设计师

设计黄线

有丰富的混合意象, video and content the visual language displayed is engaging and immersive. The interface has a clean and simple aesthetic to help users navigate the site. The modular building components allows for an intuitive 响应 website that can be easily managed.

朗回应

原则

黄线_2

We wanted the interface to be visually powerful whilst maintaining consistency. The overall results deliver a distinct sense of unity to the website.

It was important for us to communicate this sense of unity via clear and highly consistent structures, 背景, 颜色, 导航工具和语调.  

响应式网站设计-主页-平板电脑
响应式网站设计-内页-平板电脑
响应式网站设计-内页-平板电脑
朗利特响应式网站设计师

导航

黄线_2

At an earlier stage of the project we’d mapped out the site architecture and navigation for the new website. 下拉导航显示一个干净, simple and elegant way finding system for the target audience. Helping them to get to all the key website information as efficiently as possible. The main website navigation adapts across from desktop to mobile, 同时保留样式元素. 支持ing the main navigation is a ‘Find it fast’ block of icons stuck to the side of the screen. This provides links to the key pieces of information to help the visitor make a purchase decision.

了灰烬

黄线

整个网站都是用余烬建的.js框架. A framework designed for ambitious web applications – which 朗 certainly counts as one.

了解更多365体育网址的 网站设计365体育备用网站.

朗利特响应式网站设计实例 Ember开发代码示例

就像你看到的? 取得联系. 让365体育备用网站一起创建一个网站.